
Celebrating Amita’s 40th Anniversary
It’s Amita’s 40th anniversary and McCann Athens is in charge of the party. To honor the brand’s unique flavor and long relationship with consumers, we created “Amita: 40 years, Naturally Unique,” a campaign that highlights Amita’s role as a trusting companion across generations, emphasizes its natural uniqueness and cherishes the memories consumers share with the brand. This initiative invites everyone to join in commemorating Amita’s legacy and the special place it holds in our hearts.
HIGHLIGHTS
Project by:

Dr. Schär
Gluten Free Santa

A Little Shelter
Real street dogs

NBG
Chill.

PAPADOPOULOU GEMISTA
They are loved!

DELTA
What is the unit measurement of milk?

DELTA
Good nutrition

Ministry of Health, Bodosakis Foundation
Personal physician

DELTA
Geia sou

ELPEDISON
Another time

SEDIKE
What are you gonna do with the voiceover, Kostas?

Papastratos
Dear tomorrow, we’re looking you in the eyes.
