Another time

Which part of our brain is really responsible for our tendency to procrastinate? According to scientists, it’s an area called “another time”, which encompasses all those things that we tell ourselves we’ll do someday, even though we know that our procrastination costs money.

Our campaign for energy provider Elpedison not only managed to explore and map that area, but also convince consumers that the quicker they choose the right provider, the better.   

Project by: